Comparison
Short answer: enterprises with real budgets get Profound; marketing teams that want numbers this week get Peec AI; a first low-cost subscription gets Otterly.ai; agencies carrying client brands get Aureo. Every pick below is argued rather than asserted, and we are one of the vendors, which is why the methodology comes before the rankings.
An AEO tool measures whether AI assistants recommend your brand when buyers ask their questions, and turns that count into named pages to fix or get onto. Everything else is presentation of those two numbers: share of voice, scores, dashboards. If a tool delivers neither number, it is not an AEO tool regardless of its landing page.
| Tool | Best for | Standout |
|---|---|---|
| Profound | Enterprises | Deepest analytics breadth |
| Peec AI | Marketing teams | Fast setup, EU-based |
| Scrunch | Enterprise content ops | Optimization workflow, not just scores |
| AthenaHQ | Teams wanting action | Agents act on findings |
| Otterly.ai | First subscription | Low-cost entry point |
| HubSpot AEO Grader | A free first look | Costs nothing, takes minutes |
| Semrush | Existing Semrush users | AI data next to keyword ranks |
| Aureo (us) | Agencies & EU teams | €1 trial, n shown, API/MCP |
The category’s enterprise standard. The broadest AI-answer analytics surface, covering conversation volumes, agent analytics and citation tracking across engines, with the customer list to match.
Built for organizations where AI search is a board-level channel and the budget follows. A small team will pay for more instrument than it can fly. Start here if you need the deepest data and have the budget to use it.
AI search analytics aimed at marketing teams rather than research departments: brand visibility tracked across ChatGPT, Perplexity and Gemini, with competitor benchmarking built in.
Berlin-based, which matters to EU buyers who want their measurement inside European jurisdiction. The pragmatic pick for a team that wants numbers running this week without an implementation project.
Positions one step wider than rank tracking: monitor presence in AI search, analyze the website that feeds the answers, and deliver content directly to AI agents.
Enterprise-oriented. Strongest fit when you want a content-side workflow attached to the measurement. Not just a score, but the machine that improves it.
An AEO and GEO platform whose stated ambition is nearly the whole job description: become the answer AI gives and the brand AI trusts.
Monitoring paired with agents that act on what the monitoring finds. A young company shipping quickly, so evaluate the current product rather than any screenshot of it.
The accessible entry point: prompt research plus scheduled monitoring across Google AI Overviews, ChatGPT and Perplexity, at tiers a single marketer can expense.
A common first subscription, and a sensible one: it answers whether AI-search monitoring earns its keep before anyone spends serious money on the enterprise tools above.
Free, and honest about being a top-of-funnel instrument: it grades brand visibility in AI answers in minutes and asks nothing but an email.
Shallow by design and adjacent to HubSpot’s ecosystem. As a zero-cost first look at whether assistants name you at all, it does exactly what it claims. It is a snapshot, not a measurement program.
The incumbent SEO suite’s answer to the category. If Semrush already invoices you every month, the AI-visibility data arrives beside your keyword ranks with no new vendor to onboard.
The trade is depth: AI-specific analytics trail the specialists for now. Right choice when convenience wins; wrong choice when measurement rigor is the point of the purchase.
The disclosed vendor. Weekly measurement across ChatGPT, Perplexity and Gemini with nine samples per query per week and the n printed beside every metric; official engine APIs only, never scraping; cited-domain screens as a first-class report; EU hosting.
Plans run €49 to €399 per month, with API, MCP and outbound webhooks from the €199 Growth tier upward, a white-label tier carrying ten client brands for agencies, and a €1 seven-day trial instead of a gated demo. Before paying anyone, including us, run the free check below. No tool can measure a brand the engines cannot retrieve.
The format question, what to ask any vendor, is bigger than this table, so it lives on its own page: what an AEO tool actually does walks the five questions that separate a measurement from a screenshot, whoever you end up paying. Settle the vocabulary first with AEO vs GEO vs SEO, and read LLM SEO for the retrieval mechanics every tool above is sampling.
Our free check runs fifteen readability checks against your live domain, no account and no card, with the fix written under every failing one. When you want the weekly measurement on top, the sample report shows exactly what Aureo sends every week.